BEYOND PROFIT (Campaign)
Forget about cashing in on the hottest companies, world-changing tech and eccentric CEOs. Because now, more than ever, people are making a statement by voting with their wallets. Our Beyond Profit campaign for Schroders challenged the perception of investment returns. We showed the public how sustainable investing can champion their beliefs and make an impact. From upbeat videos and full-page ads to programmatic OOH and display ads, the campaign attracted over 9.5M impressions at launch while encouraging people to seek the true value of investing. At the same time, elevated Schroders as a brand that strives for sustainability and a brighter future.
Designer
BEYOND PROFIT
(Campaign)
MARKIES AWARDS
x1 Finalist: Excellence in Brand Strategy
x1 Finalist: Excellence in Consumer Insights/ Market Research
x1 Finalist: Excellence in Digital Marketing
x1 Finalist: Excellence in Integrated Marketing
DIGITAL IMPACT AWARDS
x1 Grand Prix: Overall Excellence in Digital Communications
x1 Gold: Best use of Digital to an Investment Audience
x1 Gold: Best use of Digital from the Financial Services Sector
x1 Silver: Best Digital Communication as part of an Integrated Campaign
x1 Silver: Best use of Online Video
x1 Silver: Best use of Digital to Aid CSR Campaign
