Unfold the Fun (Green Packet)

For Muslims worldwide, the festival of Hari Raya is a vibrant celebration of faith, family, and generosity. Understanding the significance of this occasion for the diverse Muslim communities in Southeast Asia, Schroders challenged us to design a green packet that would reflect the company’s commitment to inclusivity, adhere to responsible production standards, all while emphasising the importance of financial well-being within a challenging economic climate. Not ones to back down from a good challenge, we collaborated with members of the Muslim community to design packets that would resonate across backgrounds and foster conversations about financial well-being. Witness the traditional game of ‘Congkak’ re-imagined as an artful metaphor for smart financial planning. Adorned with vibrant and deliberately non-traditional traditional colours to symbolise Schroders's fresh approach to thinking about finances.