CP Food #Drunknoods (Concept)

Inspired by the cravings that emerged after a rousing late-night brainstorming sesh, we found ourselves pondering a matter of considerable import:
In a market awash with options, how far would the team go to launch an instant noodle in Singapore’s competitive foodscape?​

Using our CD’s go-to snack–CP Food’s Thai Drunken Noodles–as muse, we imagineered a campaign celebrating the uninhibited moments in life–the ones teetering on the delicious edge of excess. After all, these fiery noodles delivered a level of spicy pleasure that was almost scandalous.​ Suggestive copywriting? Check. Risqué photography to make you blush? You bet. Feast your eyes on #drunknoods like you've never seen before.

Designer